AIS
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What We’ve Built

We build AI inside our own business first. Then we build it for yours.80 builds, and counting.

Case studies

Everything we’ve built, in one place.

What each build did, what it changed and the kind of business it was for. Client names stay private.

ClientTechnical fabric manufacturer

AI Search Assessment

300AI answers scored by hand

75 buyer questions put to four AI assistants, every answer read and scored, plus a review of the site, its rankings and a year of analytics.

ChatGPTClaudeGeminiPerplexity

Named in 2 of 164 broad answers, yet first in its strongest niche.

Delivered

ClientTruck scale calibration company

Inspection Data Rebuild

83,000inspections across 3,000 scales

Twenty-one years of calibration records consolidated from ERP exports into one dataset, with missing pass or fail results inferred against the NIST standard.

Failure-rate findings presented to the client’s leadership.

Delivered

ClientIndustrial grease maker

Channel Sizing Audit

169–183real stores, not the 1,200 assumed

The client’s test-store tracker and target sales channel audited before a direct mail campaign was funded.

A target seven times smaller, found before any money went out.

Delivered

ClientRegional community organization

Community Connection Platform

3,874places across 416 categories

A community directory with an AI search architecture, cleaned place data, event widgets and a vendor AI concierge in beta.

Google PlacesGoHighLevel

Live, with a companion iOS app built.

Live

ClientUniversity research center

Member Value Reports

A one-page ROI infographic and speaker notes generated for each industrial member, backed by a member database with red, yellow and green status.

ClaudeClaude Design

First reports at MVP, and the center’s staff now drafting their own.

MVP

ClientRoofing contractor

Field Quote Tool

Reps enter roof measurements on site and the tool drafts a printable or emailable quote on the spot.

Quotes go out from the driveway, not back at the office.

Delivered

In-houseB2B marketing agency

Company Brain

35systems connected

One governed database of our work, SOPs, calls, agreements and creative briefs, with a separate context base for each client, reachable by five AI models.

WrikeFathomSlackGoogle DriveQuickBooks+30 more

Every tool on this page draws on one source.

Running

In-houseB2B marketing agency

Call-to-Task Dashboard

Every client call is matched to its client, merged if recorded twice, and turned into drafted tasks and brief requests on one review screen.

FathomWrikeSlackSupabase

First demo on live calls merged 3 duplicates and flagged 9 items for review.

In build

In-houseAI implementation firm

ICP Generator

495companies qualified in one run

Claude agents that filter existing lists or hunt new accounts, score each against an explainable customer-fit rubric and enrich the contacts.

SeamlessVersiumGoHighLevel

888 named contacts delivered, with every rejection explained.

Running

In-houseB2B marketing agency

Proposal Automation

80%less time per standard proposal

Standard proposals drafted from our own past proposals, SOPs and case studies, plus an app that builds contract addenda.

Google DriveBase44

Every proposal starts the same way, so amendments and onboarding move faster.

Running

In-houseB2B marketing agency

Outcome Intelligence

69AI visibility and SEO scans in 5 weeks

A connector that runs AI visibility and SEO reports from live analytics, with citations, sentiment, competitors and a branded PDF.

AgencyAnalyticsDataForSEOClaude

About $1.19 per AI visibility scan, run for 10 brands.

Running

In-houseB2B marketing agency

Claude Seminar

16staff invited

A 90-minute live session on setting up Claude: system prompts, memory import, privacy, connectors, a standard folder and a skill built live.

ClaudeClaude Cowork

Delivered live, with a prep video and three handouts.

Delivered

See more

Pick a category to see every build in it.

80 builds across five areas, plus the 17 ready-built tools our team runs.

01 /

Client builds

Built for manufacturers, distributors, a research center and the agencies we work beside.

27 builds

ClientTechnical fabric manufacturer

AI Search Assessment

300AI answers scored by hand

75 buyer questions put to four AI assistants, every answer read and scored, plus a review of the site, its rankings and a year of analytics.

ChatGPTClaudeGeminiPerplexity

Named in 2 of 164 broad answers, yet first in its strongest niche.

Delivered

ClientTruck scale calibration company

Inspection Data Rebuild

83,000inspections across 3,000 scales

Twenty-one years of calibration records consolidated from ERP exports into one dataset, with missing pass or fail results inferred against the NIST standard.

Failure-rate findings presented to the client’s leadership.

Delivered

ClientIndustrial grease maker

Store Contact Research

234locations researched

Every location in a farm-supply sales channel researched, with each buyer contact cross-checked against public sources and rated for confidence.

122 high-confidence contacts and 70 verified emails, ready to mail.

Delivered

ClientUniversity research center

Member Value Reports

A one-page ROI infographic and speaker notes generated for each industrial member, backed by a member database with red, yellow and green status.

ClaudeClaude Design

First reports at MVP, and the center’s staff now drafting their own.

MVP

ClientTechnical fabric manufacturer

Product Selector Prototype

715catalog products loaded

A buyer describes the job in plain language and the selector returns the three best-fit fabrics from the company’s full catalog.

WooCommerceRailway

A working prototype online, with the AI version scoped next.

Prototype

ClientRegional community organization

Community Connection Platform

3,874places across 416 categories

A community directory with an AI search architecture, cleaned place data, event widgets and a vendor AI concierge in beta.

Google PlacesGoHighLevel

Live, with a companion iOS app built.

Live

ClientIndustrial grease maker

Channel Sizing Audit

169–183real stores, not the 1,200 assumed

The client’s test-store tracker and target sales channel audited before a direct mail campaign was funded.

A target seven times smaller, found before any money went out.

Delivered

ClientTruck scale calibration company

Calibration Industry Report

A proprietary report built on that dataset: a 49-page wireframe, three design options, an expert interview kit and a plan for about 150 content pieces.

Claude Design

Being written now, for publication by year end.

In build

ClientFarm and ranch fence manufacturer

AI Search Diagnosis

75%of branded AI answers named it

AI visibility measured on branded and unbranded buyer questions, then a six-month answer-engine program across its product lines.

ChatGPTGeminiPerplexity

Unbranded answers almost never named it, so that became the program’s target.

Delivered

ClientTruck scale calibration company

Quote Generator Architecture

Architecture and prompt planning for the client’s own quoting tool, starting from a build brief and a clickable prototype on its real catalog and list prices.

A paid architecture engagement, with the client’s team building the tool.

In progress

ClientTechnical fabric manufacturer

Website Analytics Audit

4 in 5September visits were junk traffic

Thirteen months of web analytics audited for real visitors, real engagement and conversions.

GA4

Found the junk traffic, and that no conversions had been tracked in 13 months.

Delivered

ClientThree industrial manufacturers

AI Visibility Baselines

25buyer prompts on four AI models

Reports of 24 to 33 pages for a truck scale company, a fence maker and a fabric mill, each measuring how often AI answers name them.

ChatGPTClaudeGeminiPerplexity

Each client’s starting share of AI answers, on record.

Delivered

ClientTechnical fabric manufacturer

Email Automation Audit

6departments mapped

A current-state map of how email, RFQs and quote follow-up move through the business, department by department.

Any automation plan starts from how the work really flows.

Delivered

ClientThree industrial manufacturers

Competitive SEO Audits

3competitor audits

A tool that scrapes a site and the rivals it finds, scores on-page SEO, extracts keywords and writes a SWOT with recommendations.

Web searchScraping

Each client measured page by page against its real competitors.

Delivered

ClientCalibration services company

AI Search Strategy

A combined SEO, answer-engine and AI search strategy for how the company shows up when buyers ask AI tools.

GoogleChatGPT

Delivered, with AI visibility scans run against it since.

Delivered

ClientLaminates manufacturer

AI Overviews Audit

Priority searches checked for organic rank, AI Overview placement and knowledge panel, alongside an AI visibility report.

GoogleBing

A clear view of where AI answers cite the company, and where they don’t.

Delivered

ClientIndustrial heat-treating company

Answer-Engine Gap Analysis

A gap analysis of where answer engines name competitors instead of the company, with a roadmap to close each gap.

A prioritized roadmap, delivered.

Delivered

ClientCalibration services company

Product Data Cleanup Pilot

24products benchmarked first

AI scraping and cleanup of e-commerce product data, tested on a small benchmark set before the full catalog.

A tested method before touching the whole catalog.

Pilot

ClientTwo industrial e-commerce sites

AI Watermark Check

Two clients’ e-commerce sites checked for AI-content watermarking and the search visibility risk it could carry.

Findings and fixes delivered as a brief.

Delivered

ClientTruck scale calibration company

Content Strategy App

The client’s nine-month content strategy built as an interactive app instead of a slide deck.

Base44

A plan the client’s team can click through, delivered.

Delivered

ClientUK marketing agency

White-Label AI Platform

A suite of ready-built AI tools running on the agency’s own domain and brand, sold to its own clients.

Live under the agency’s own brand.

Live

ClientRoofing contractor

Field Quote Tool

Reps enter roof measurements on site and the tool drafts a printable or emailable quote on the spot.

Quotes go out from the driveway, not back at the office.

Delivered

ClientDigital agency

Agency Brain on Claude

Call transcripts routed into each client’s folder, indexed into memory and opened to the whole team as one custom Claude connector.

n8nGoogle DriveClaude

Every client’s history available to everyone on the team.

Delivered

ClientDigital agency

Client Data Hub

Each client’s analytics, search and business profile data in one place, with an AI layer that writes reports in the agency’s own format.

GA4Search ConsoleBusiness Profile

Client reports drafted from live data, in house style.

Delivered

ClientDigital agency

Role-Based Skills Dashboard

AI skills built from the agency’s connectors and plugins, handed out by department through an admin dashboard.

ClaudeMCP

Each team sees only the AI tools built for its job.

Delivered

ClientDigital agencies

Call Analysis Automation

Recorded calls run through AI analysis for findings and a summary, with action items pushed into the project tool.

Fathom

Every call ends with findings and tasks already filed.

Delivered

ClientMarketing agencies

AI Visibility Platform

Editable prompt sets run across four AI models, with share of voice, citations and sentiment, white-labeled and scheduled monthly.

ChatGPTClaudeGeminiPerplexity

Used by agencies as a client report and as a lead magnet.

Live

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02 /

Operations

The systems that run our own delivery, proven on us before they go to a client.

19 builds

In-houseB2B marketing agency

Company Brain

35systems connected

One governed database of our work, SOPs, calls, agreements and creative briefs, with a separate context base for each client, reachable by five AI models.

WrikeFathomSlackGoogle DriveQuickBooks+30 more

Every tool on this page draws on one source.

Running

In-houseB2B marketing agency

Call-to-Task Dashboard

Every client call is matched to its client, merged if recorded twice, and turned into drafted tasks and brief requests on one review screen.

FathomWrikeSlackSupabase

First demo on live calls merged 3 duplicates and flagged 9 items for review.

In build

In-houseB2B marketing agency

Pre-Call Client Analysis

Before each client call it cross-references the project plan, past calls, proofing, sentiment, Slack and results to date.

WrikeFathomZiflowSlack

A full account review before every call, not once a quarter.

Running

In-houseB2B marketing agency

Client Success BI

One assistant that reads calls, agreements, the project system and team hours, and answers plain questions as standard reports.

FathomWrikeTimeglass

We manage the business from standard reports.

Running

In-houseB2B marketing agency

ClientHub

A branded client hub with renewals and escalations, meeting risk signals, AI meeting summaries and action items in list and board views.

FathomSlack

Every client’s meetings, risks and renewals in one place.

Delivered

In-houseB2B marketing agency

A+ Creative Brief Library

20standard brief types

Every recurring production request turned into a standard brief with inputs, procedure, proofing and success criteria, plus a data lake of past briefs.

WrikeGoogle Drive

Production starts from a standard brief, not a blank page.

Delivered

In-houseB2B marketing agency

A+ Brief Writer

A Claude skill that drafts a creative brief from the client call and saves it for review, naming any missing input instead of guessing.

ClaudeGoogle Drive

Drafts land in review, never straight into production.

Prototype

In-houseB2B marketing agency

Seat Analysis

Activity data analyzed seat by seat to show where time goes, with a tool and training plan for each seat.

Timeglass

Each audited seat gets its own plan to win back time.

Delivered

In-houseB2B marketing agency

Forecasting and Capacity

Demand forecasting and a view of where capacity is constrained, built from project and hours data.

WrikeTimeglass

We see where capacity is tight, ahead of time.

Running

In-houseAI implementation firm

Meeting Task Log

174action items captured

Meeting notes, recaps and emails triaged into one task log with owners and due dates, plus project databases an agent reads and updates.

NotionFathomWrikeGmail

41 items closed out in a single weekly cleanup.

Running

In-houseAI implementation firm

Project System Reconciliation

27recorded meetings checked

A month of recorded meetings compared with the project system to find every commitment that never became a task.

FathomWrikeGmail

About 20 missing tasks surfaced, and nothing created without approval.

Delivered

In-houseAI implementation firm

Meeting-to-Wrike Agent

An agent that turns a recorded meeting into Wrike action items, with a person approving each one.

WrikeFathom

Built in a few hours, now in testing.

In build

In-houseAI implementation firm

Build Acceptance Testing

5code defects found in one tool

Every build our team ships is tested on live client accounts, with each defect traced to a named root cause before sign-off.

ClaudeSearch Console

Defects documented and sent back before any client sees the tool.

Running

In-houseAI implementation firm

AI Policy and Governance

A company AI policy, a client disclaimer for agreements, a token cost governance framework and a 33-page governance document.

Clear rules on data, cost and liability before client work starts.

Delivered

In-houseAI implementation firm

Sprint Operating System

22parts in a 90-day plan

A 90-day operating plan covering the sprint, client hub, go-to-market and sales, published as an app the team could work from.

Base44

Later split into a blueprint for every project.

Delivered

In-houseAI implementation firm

Client Portal Prototype

A two-sided app: a client portal for build status, credential requests and tickets, and an internal console with three roles.

A clickable reference build for the production version.

Prototype

In-houseB2B marketing agency

Personal AI Assistants

A layered set of executive-assistant agents that draft email replies for review, cover overflow, run routines and tune each other.

EmailSlack

Inbox and follow-up work drafted and waiting for review.

Running

In-houseB2B marketing agency

Workflow Agents

One-person tools, from a schedule analysis for a client lead to a voice-to-notes capture tool and a one-time secret link service.

GeminiClaude

Repeat work taken off one desk at a time.

Running

In-houseB2B marketing agency

Multi-Agent Connector

18tools across 3 agents

One connector for creative briefs, proposals and ideal-customer research, behind company login.

ClaudeRailway

A live ideal-customer run produced a shareable buyer profile in the demo.

POC

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03 /

Sales and growth

Lists, research, proposals and outreach, built and run on our own pipeline.

11 builds

In-houseAI implementation firm

ICP Generator

495companies qualified in one run

Claude agents that filter existing lists or hunt new accounts, score each against an explainable customer-fit rubric and enrich the contacts.

SeamlessVersiumGoHighLevel

888 named contacts delivered, with every rejection explained.

Running

In-houseAI implementation firm

Target List Build

9,499contacts at 2,097 companies

A mailing and email list built in a baseline plus six enrichment waves, with email verification and spam-trap cleaning.

GoHighLevel

8,734 emails verified valid before the first send.

Delivered

In-houseAI implementation firm

Lead List Audit

7,544unique people at 2,683 companies

Three outreach lists parsed, deduplicated and mapped by metro, title and mailing address before any campaign spend.

GoHighLevel

4,086 mailable contacts, and the true coverage of every metro.

Delivered

In-houseB2B marketing agency

Proposal Automation

80%less time per standard proposal

Standard proposals drafted from our own past proposals, SOPs and case studies, plus an app that builds contract addenda.

Google DriveBase44

Every proposal starts the same way, so amendments and onboarding move faster.

Running

In-houseAI implementation firm

Proposal and Brief Skills

5proposal skills

Claude skills that turn a discovery call into a roadmap, pilot proposal, overview or build spec, each page rendered and checked before it ships.

Claude

The pilot proposal skill passed 9 of 9 checks in its first evaluation.

Running

In-houseB2B marketing agency

Sales Research Prep

AI research on each client and prospect before the meeting, written back into the CRM and marketing automation.

HubSpotGoHighLevel

Sellers walk in prepared, and the CRM keeps the research.

Running

In-houseAI implementation firm

AI Visibility Prospecting

5manufacturers scanned

A free AI visibility audit as a first touch: crawl a prospect’s site, run spec-level buyer prompts on four models, package it with a CEO letter.

ChatGPTClaudeGeminiPerplexity

Four of five scans completed in the first pilot run.

Pilot

In-houseAI implementation firm

Email Nurture Sequences

Manufacturing, founder and private-equity email sequences written in each sender’s voice and loaded for sending.

GoHighLevel

Sequences for three audiences, in the sender’s own voice.

Built

In-houseAI implementation firm

Event Targeting Research

Live-sourced research on upcoming industry events and nearby target companies, ranked by customer fit and mapped by drive time.

An event calendar the team works from, ranked by fit.

Delivered

In-houseAI implementation firm

Market Research

4 of 4Ohio extension centers shut or shrinking

Multi-source research on Ohio’s manufacturing extension network after its federal funding was suspended.

A market opening mapped, including a $30.4M re-competition.

Delivered

In-houseAI implementation firm

Website Visitor Identification

A first-party tracker that matches site visits to companies, never stores a raw IP address, and sends a daily digest.

VercelNeon

Built and documented, with a new privacy page.

Built

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04 /

Marketing and proof

Getting found in AI answers, and turning real work into proof buyers trust.

12 builds

In-houseB2B marketing agency

Outcome Intelligence

69AI visibility and SEO scans in 5 weeks

A connector that runs AI visibility and SEO reports from live analytics, with citations, sentiment, competitors and a branded PDF.

AgencyAnalyticsDataForSEOClaude

About $1.19 per AI visibility scan, run for 10 brands.

Running

In-houseB2B marketing agency

Testimonial Builder

15testimonial shortlists drafted

Pulls client calls, marks who is speaking, ranks every quote against seven testimonial criteria and drafts outreach to ask permission.

FathomWrikeGoogle Drive

67 of 71 build tests passed before rollout.

MVP

In-houseB2B marketing agency

Case Proof Builder

7case proofs drafted

Builds case proofs on a four-pillar framework, pulls in approved quotes and flags any claim with no evidence behind it.

FathomGoogle Drive

Unverified claims caught before anything is published.

MVP

In-houseB2B marketing agency

Call Archive Proof Mining

500recorded meetings scanned

Recorded client calls searched for publishable proof, every quote checked against duplicate recordings for who really said it.

Fathom

3 testimonial candidates in 45 calls for one client, all passing seven criteria.

Delivered

In-houseAI implementation firm

AIS Website

A multi-page site with a mobile app layout, a readiness audit form and a lead endpoint that stores submissions and alerts the team.

VercelNeonzcal

New pages go live in minutes.

Live

In-houseAI implementation firm

AI Visibility Layer

16fixes found by a blind AI buyer test

llms.txt, an AI crawler policy and structured data on every page, added after a baseline scan of how AI answers buyers.

JSON-LDllms.txt

Seven fixes shipped the same day, with no change a visitor can see.

Live

In-houseAI implementation firm

Website Films

7films generated

A tour of one consistent facility, gate to dock, generated shot by shot, plus about 20 stills and an About film.

Higgsfield

A complete visual identity without a film shoot.

Live

In-houseAI implementation firm

Print Journal

10,000copies planned

A direct-mail newspaper for manufacturing CEOs with AI-drafted articles and AI-generated photography, laid out in Claude Design.

ClaudeClaude Design

In production for its first mailing.

In production

In-houseAI implementation firm

Brand Voice Profiles

4leaders’ voices captured

Writing-voice profiles built from each leader’s own dictation, so drafts sound like the person sending them.

Wispr FlowClaude

Drafts start in the sender’s own voice.

Running

In-houseFounder personal brand

Founder Content Engine

An AI-assisted article and post process built on a voice profile, with AI visibility and SEO baselines for the personal site.

ClaudeLinkedIn

Baselines measured before the publishing push.

Running

In-houseB2B marketing agency

AEO Playbook

200+pages

An answer-engine optimization playbook built as an interactive document, then the basis of required team training.

Lovable

Made required training for the content team.

In use

In-houseAgency family of brands

Three Brand Websites

3sites live

Sites for an answer-engine brand, a video studio and a web department, prototyped in AI app builders and rebuilt for production.

Base44LovableWordPress

All three live.

Live

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05 /

Training and enablement

Teams set up and trained on AI, ours first, then our clients’.

11 builds

In-houseB2B marketing agency

Claude Seminar

16staff invited

A 90-minute live session on setting up Claude: system prompts, memory import, privacy, connectors, a standard folder and a skill built live.

ClaudeClaude Cowork

Delivered live, with a prep video and three handouts.

Delivered

In-houseB2B marketing agency

Claude Courses

2self-paced courses

Claude AI 101 and AI Workflows, self-paced pre-work in Google Classroom with a homework brief.

Google Classroom

Two courses, under six hours in total.

Delivered

In-houseB2B marketing agency

Claude Team Rollout

13staff on the rollout

A team-wide Claude workspace, then a move to Claude Cowork and Claude Code with a five to ten times capacity goal.

ClaudeClaude Code

The whole team on one AI workspace.

Delivered

In-houseB2B marketing agency

Standard AI Workspace

A standard Claude Cowork folder for every person, with per-client context files, a Drive connector and a one-step setup skill.

Claude CoworkGoogle Drive

Every seat starts from the same structure.

Delivered

In-houseB2B marketing agency

Hands-On Cowork Workshop

A hands-on Claude Cowork workshop and a recorded enablement session, with a model cheat sheet for the team.

Claude Cowork

Recorded, with a cheat sheet the team keeps.

Delivered

ClientUniversity research center

Client AI Workshop

A live workshop teaching the client’s staff a two-step Claude workflow for member reports, built to carry over to Copilot.

ClaudeCopilot

Client staff now drafting their own reports.

Delivered

In-houseB2B marketing agency

AI Timesheet Rollout

8team members tracking

An AI timesheet rolled out with a best-practices video, one-on-one onboarding and a privacy session for offshore staff.

Timeglass

Staff trained on exactly what is captured and what is deleted.

Delivered

In-houseB2B marketing agency

AEO Training Pack

A course built around an AI-generated audio briefing and the playbook, assigned to the team by leadership.

NotebookLMGoogle Classroom

Assigned to five team members.

Delivered

ClientVideo production studio

One-on-One AI Onboarding

Skills and folders, per-project instructions, when to use Claude Code or Cowork, research prompts and orchestrating smaller models.

Claude CodeClaude Cowork

Set up in a single session.

Delivered

In-houseB2B marketing agency

Connector Rollout

The testimonial connector demoed live to client success and operations staff, with setup steps and a feedback loop to the build team.

Claude

Connected the next day, with feedback back to the builders.

Delivered

In-houseOur own podcast

AI Podcast Episodes

Episodes on AI in manufacturing, customer experience and go-to-market, recorded with operators and investors.

Published and free to stream.

Live

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06 /

Platform tools

Ready-built tools from our build team for agency work, part of the stack behind the projects above.

17 tools

  1. 01Meeting MinutesTurns a call transcript into structured minutes.
  2. 02Meeting CommitmentsPulls owners, actions, dates and decisions from a call.
  3. 03Proposal and SOW GeneratorTurns an RFP into a branded proposal with pricing.
  4. 04Competitor WatchTracks rivals’ pages, pricing, content and rankings.
  5. 05Digital PresenceScores visibility across traffic, keywords, links and reviews.
  6. 06Brand DNA ExtractorPulls logos, colors, type and design tokens from a live site.
  7. 07AI VisibilityShows how a business appears in ChatGPT and AI local results.
  8. 08Answer Engine OptimizerTurns AI visibility gaps into rewrites, FAQ and schema.
  9. 09GBP InsightsPulls a Google Business Profile and flags unanswered reviews.
  10. 10Omnichannel Post GeneratorTurns one source into a week of on-brand social posts.
  11. 11Client Voice CloningWrites in a client’s voice from five samples.
  12. 12Landing Page AuditorAudits any landing page and returns a client-ready report.
  13. 13Backlink OverviewTracks who links to a domain, and links gained or lost.
  14. 14Internal Linking ToolSuggests internal links for blog content from a sitemap.
  15. 15Top Website PagesRanks any site’s pages by organic traffic.
  16. 16Domain IntelligenceDomain rating, traffic trends and competing domains.
  17. 17Local Service Ads RankingRanks local competitors from Google Places results.
  18. Want one of these working in your business?Schedule a Discovery Call

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About AIS

Meet the team that built it.

  • Bill Woods

    Bill Woods

    CEO, AIS

  • Aaron Perry

    Aaron Perry

    Head of AI Operations

  • Josh Hochstedler

    Josh Hochstedler

    Lead Systems Architect

  • William Woods

    William Woods

    Head of AI Strategy

Every system here keeps a person in the loop. Yours will too.

Let’s build yours next.